Kelly Maslen,
Acupuncture & Traditional Chinese Medicine, R. Ac.

branding | strategy | web design

Kelly Maslen, doula turned acupuncturist, needed help with her website and branding for the new business. Kelly has a warm and compassionate approach when connecting with her patients and it was important that the look and feel of her website reflect this experience to prospective clients.
Teebo digital web design mock up of acupuncture homepage, showing desktop and mobile views

the website

The homepage features beautiful, large-scale photography illustrating the client's journey toward wellness and relief from pain. A photoshoot was out of scope for the project, so extra consideration went into selecting stock photography that conveys the attention given to each patient as well as a sense of relaxation during treatment.
Teebo digital web design mock up of acupuncture homepage

logotype & colour palette

The logo has a modern yet classic look to it with the use of minimal serifs and curves. The font is simple but strong, like ancient carved lettering that convey rich traditions, while still looking clean and sophisticated.
The sun is a key element in Chinese Traditional Medicine; the coral, cream and purple hues seen at sunset inspired the colour palette for the site. Lighting effects using these colours are also applied to photography for a warm glowy appearance.
Client logo by Teebo digital
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Teebo digital web design mock up of acupuncture Service and About pages

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