Wix, Adobe Illustrator, Adobe Photoshop
The client was looking to expand on the colours in the logo but wanted to keep the overall tone very soft and feminine.
Three shades of pink provide enough contrast but share the same pinky tones to create the soft, gauzy look the client wanted. The darker nude/pink colour also echoes the brick colour of the studio’s building exterior.
These colours combined with the chocolate in the logo, come together beautifully to convey the metta experience: a treat, well-deserved indulgence.
The client wanted to keep the website’s minimalist design to focus on the content and scheduling button. However, the content and layout needed to be refined/simplified, specifically on the treatments and team pages.
She also wanted to feature hands with different open and welcoming gestures as symbolic of the experience of metta, or loving-kindness. Hands feature prominently in the photography and illustrations.
I’m a creative thinker, researcher and designer. I enjoy using my expertise to help like-minded entrepreneurs build remarkable and persuasive websites. As an adept researcher and critical thinker, I apply strategic design principles to optimize the user experience while also upholding sustainable and ethical design practices.
I hold an M.A. in Art History from McGill University (2010) and have over 10 years of experience in digital communications.